Bernadette Jiwa, blogger, speaker and author, is primarily a marketing consultant speaking to the entrepreneurial community and her insights apply well to photography.
She writes about the importance of telling our stories and communicating our brand
Our photos are essentially our brand. They depict the things we like to see and show. Our photos tell our little mini stories.
There is always a reason why we take a picture. You were thinking about that reason when you took the photo. That reason is the story of the photo.
The better the photo can tell that story back, the better the picture.